Ube in the USA: How the Purple Yam Became America’s New Food Obsession
A New Star Ingredient Over the last few years, a vibrant purple ingredient has been popping up in cafés, bakeries, and Instagram feeds across the United States: ube, also known as purple yam. Originally from the Philippines, ube has long been a staple in traditional desserts like halaya (sweet jam) and halo-halo (layered shaved ice)….